The Brief
Wiltshires is an established agricultural and ground care machinery dealer representing brands including Merlo and Deutz-Fahr. They needed a website that could showcase their extensive product range, handle dealer-level complexity (multiple brands, categories, specifications), and generate enquiries from both trade and retail customers across the South of England.
The Solution
We built a WooCommerce-powered product catalogue structured by brand, category, and machinery type, with detailed specification pages for individual machines. The site was designed to handle large product images without sacrificing load speed and included enquiry forms on every product page to drive direct leads. The visual design reflects the brand’s industrial heritage while keeping navigation clean and intuitive.
The Result
A professional online presence that positions Wiltshires as a credible dealer alongside much larger competitors, with a product catalogue that’s easy for the team to update as stock changes.