The Brief
Weir Training runs vocational training courses, and their site needed to make the course offering easy to understand at a glance, helping prospective students find the right programme and take the next step toward enrolling, rather than leaving them to figure it out from a course list.
The Solution
Each course has its own dedicated page within a structured WordPress site, with clear programme details and an enrolment call to action, and is supported by a blog for industry updates. The whole structure is built around removing friction: a prospective student should be able to find the right course and act on it without having to hunt through the site.
The Result
Weir Training now presents itself with the clarity a training provider needs, and the site is generating enrolment enquiries as a result.
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