The Brief
Wiltshires deals in agricultural and ground care machinery, representing brands like Merlo and Deutz-Fahr across the South of England. Their catalogue spans multiple brands, categories and technical specifications, and the site had to make that complexity navigable for both trade buyers and retail customers, while giving the business a way to generate direct enquiries rather than relying on phone calls alone.
The Solution
The backbone is a WooCommerce-powered catalogue organised by brand, category and machinery type, with dedicated specification pages for individual machines. Large product photography was a priority, so the build was optimised to keep pages fast despite heavy imagery. Every product page carries its own enquiry form, and the visual design leans into the brand’s industrial character without losing the clean navigation a browsing customer needs.
The Result
Wiltshires now has a catalogue that reads as credibly as that of far larger dealers, and one the team can keep current themselves as stock and pricing change.
Need a website redesign for a growing product catalogue? Take a look at our website redesign service or get in touch.
