Have you thought about a website, logo and branding yet? If not you should maybe put this at the top of your agenda. After years for speaking to my clients, the general feedback is that when starting a new business a website is quite a daunting thought especially if you’re not familiar with the internet. I have a unique approach when speaking to any of my clients. I’m not just here to close a business deal but more so to offer practical and friendly advice and to guide you step by step through your project. How often do you come across a company that can help with your website, online marketing and graphic design? Most web design companies employ geek’s who can’t communicate in any other language apart from html. We do the opposite and have been able to help many businesses get the most out of their project without bursting the bank account.
About 6 months ago, I had a telephone conversation with a Beauty Spa based in Clapham, London. This client was spending on average £10,000 per quarter on their graphic design and website development. Little did the client know but he was not getting the most out of his current development team.
You may have already come across the term SEO? SEO is known as Search Engine Optimisation within the web design industry and determines whether you are on the first page of Google or not. Think of it in this way, you have your brand new business, you have an amazing product and you want everyone to know about it! What’s the best way of showcasing your product? Of course this is online, but what happens if no one can find your website? This is where SEO comes into place.
Going back to the Beauty Spa Client, this client had a good looking website but no one was finding it within Google. The only traffic the website was receiving was from PR and listings within last minute offer websites. The good news was that the client was receiving customers from these campaigns, but on the negative side he was paying a commission, but also had to discount his products, thus loosing revenue. The website was not correctly search engine optimised, at the same time there was an error on the homepage which led to 30%+ of his customers not being able to navigate the website correctly. Let’s just say this left a very sour taste in the client’s mouth.
Back in march 2012, SO Web Designs agreed to become the new website development company for the Beauty Spa. A website revamp was performed; the Search Engine Optimisation was added to every single page across the website. Our in house graphic designer was brought into the project to deal with the re-branding and in-store promotional material. Within a 6 month period, the Beauty Spa paused all of its last minute offers on third party websites and increased its revenue by 60% but also saved a massive amount on his quarterly website development and graphic design costs, in fact saving £7500 per quarter.
The importance of having a website these days in business is ultimately no different to having a mobile phone or laptop. A website is used as a store front for your business, and you can reap the rewards of being placed correctly into Google. You have probably noticed that we are referring to Google solely in this article, there is a reason behind this… what search engine do you generally use when you are looking for something online? Our theory is that if you’re not listed on Google you are nowhere. Simply Google Beauty Spa Clapham and you will see how we have helped the Beauty Spa.
Alongside having a website, you need a professional Logo. The logo would be used across your website but also for promotional material like business cards, letter heads etc. Many clients have approached us who have attempted to create their own website or logo and have wondered why they aren’t getting the 100’s of visitors per month through their website. A simple telephone call with us has helped them understand why this traffic just isn’t happening.
One thing to remember, website and graphic design services do not have to cost a fortune it’s about finding the right company who can handle all of your requirements under one roof. Instead spend time on your business instead of spending hours trying to do it yourself.
For more information on how SO Web Designs can help you with your new business, please visit www.sowebdesigns.co.uk or simply just give us a call on 01276 501465
