Back in the day, keyword stuffing was one of the biggest and quickest ways to get to the top of Google, these days its one of the biggest things Google frowns upon.
Keyword stuffing is where the website copy that is repeated over and over. Keyword stuffing refers to a black hat tactic of stuffing a web page full of words and phrases in an attempt to gain rankings in Google’s search results.
Repeating a word or phrase intentionally won’t boost your rankings. You’ll attract Google for sure, swiftly followed by a kick down the results pages