The Brief
WEIR Training needed a site that could establish credibility with two distinct audiences at once: prospective learners deciding on a career path and employer partners evaluating a training provider.
The Solution
A WordPress site with clearly separated content pathways for learners and employers, communicating course details, benefits, and application processes without one audience’s information crowding out the other’s.
The Result
A site that supports both recruitment and employer-partnership goals from the same platform, reflecting WEIR’s Ofsted Outstanding status with the credibility to match.